Built for home-improvement contractors

Turn estimate-shoppers into booked jobs.

The instant cost estimator that qualifies your leads before they ever reach your phone — scope, location, and budget, verified and synced straight to your CRM.

White-labeled · CRM-integrated · 60-second embed

$16,800
Kitchen remodel · Denver, COInstant
Your estimated project cost
$12,400 – $16,800
$4,400 spread
Labor here runs ~8% above national — priced to your ZIP.
See my full estimate →
60s
From one script tag to live on your site — any platform.
6
Home-service calculators, each priced to the local market.
0
Tire-kickers your reps chase — visitors qualify themselves first.
Who it's for

Trades that quote in ranges, not flat rates.

If your projects have material tiers, scope variables, and labor that depends on the home, Instimate gives prospects a number they trust — and gives you a lead worth calling.

Roofing Windows & Doors HVAC Kitchen & Bath Siding & Decks Agencies & resellers
What it does

It flips the funnel: visitors qualify themselves before they call.

Form fills don't tell you the project. Phone calls burn hours just qualifying. Instimate answers the visitor's real question — “what will this cost?” — and hands you a fully-scoped, located, budget-aware lead in return.

Answers the price question

An instant, locally-priced range that feels credible — so shoppers stay instead of bouncing to a competitor.

Qualifies every lead

Scope, material tier, location and budget captured before submission — a complete picture, not a name and an email.

Routes it in seconds

Lands in your CRM with full context within seconds of submission — call them while they're still on your site.

How it works

From visitor to qualified lead in three steps.

STEP 01

Embed in 60 seconds

Copy one script tag onto any page — Squarespace, WordPress, HubSpot, custom. It inherits your brand colors and logo automatically.

STEP 02

Visitors estimate their project

They answer a handful of questions about scope, materials, and location, and see an instant, locally-priced range in a beautifully branded estimate.

STEP 03

Qualified leads hit your CRM

Name, phone, scope, location, tier, and estimate range — synced to GoHighLevel, HubSpot, or any webhook within seconds.

See it in action

Your leads, fully scoped — the moment they submit.

A live look at the contractor dashboard: every lead with its estimate range, location, and qualification detail.

app.instimate.io/leads
Leads this week
Qualified leads
128
Avg. estimate value
$14,880
Synced to CRM
100%
Lead · projectEstimateStatus
Jane D. · Kitchen remodel · 80202$12,400–$16,800Verified
Marco R. · Roof replacement · 33139$9,800–$14,200Verified
Motion

Watch a homeowner build their estimate.

The calculator, filled in in real time — ZIP entered, options chosen, the estimate resolving to a local range.

Where's the project?
ZIP code80202
Any impact-rated glass?
StandardImpact glassNot sure
Your estimated project cost
$ —
$18,200 – $24,600
Features

Built for the way home improvement actually works.

One-line embed

A single script tag on any page. Inherits your brand — no design work required.

Priced to your market

Built-in BLS labor data and regional permit costs keep every estimate defensible. Override anything.

CRM sync, built in

Native GoHighLevel & HubSpot, plus a signed webhook for anything else. Leads land in seconds.

Branded estimates by PDF

Every estimate is a shareable, on-brand PDF. They remember you. They come back. They book.

Multi-location

One calculator per service, location, or franchise — each with its own pricing, theme, and routing.

Verified leads

Phone-verified, intent-confirmed leads with a project timeframe — the hot ones flagged for your team.

Estimators available

Six calculators, each priced to the local market.

Residential and commercial templates, regional imagery, and defensible pricing out of the box — more added regularly.

Roofing
Shingle · metal · flat
Windows & Doors
Incl. impact glass
HVAC
By efficiency tier
Kitchen
Tiered finishes
Bathroom
Remodel scope
Epoxy floors
Garage · commercial
The payoff

Stop paying for clicks that never call back.

Higher-intent leads
Visitors self-qualify through scope, location, and budget before you ever spend a minute on them.
More booked estimates
A credible number plus a coupon turns shoppers into scheduled on-site visits, not dead form fills.
Less time qualifying
Your reps call people who already know their project and their budget — context in hand.
A better ad ROI
The same traffic converts to real pipeline — you stop burning budget on tire-kickers.
Brand you own
Branded calculator, branded estimate PDF, your colors and logo everywhere — not ours.
Live in an hour
We set up your services, pricing, and CRM connection — running on your site before you commit.

Ready to convert visitors into booked jobs?

See a branded calculator running on your site — with your services, pricing, and CRM — in under an hour.